Communications & Marketing Professional

Naomi Allen

Telling stories that move people. Building campaigns that get results. Connecting communities through faith-driven, purpose-led communication.

Nonprofit Marketing Faith-Based Ministry Grant Writing Community Outreach 15+ Years Experience
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About Me
Purpose-Driven. People-Focused.

I'm a communications and marketing professional with over 15 years of experience in ministry, nonprofit, and faith-based organizations. I specialize in building campaigns that connect with real people — not just metrics.

My work spans broadcast television scripts and grant writing to multi-channel marketing strategies and community newsletters. I've served churches, nonprofits, and community organizations across the Kansas City area and beyond.

I hold a Bachelor's degree in Communication from the University of Texas at Arlington, and I bring both the creative instincts and the data literacy to back up every campaign I run.

15+
Years in ministry & nonprofit communications
$82K+
In grants and partnerships secured
64%
Email open rate — 2.5× the nonprofit industry average
739
Event attendees reached for just $1.32/guest
Work Samples
Portfolio
Communication
Center of Grace — Monthly Newsletter (Dec 2022)
Multi-page community newsletter covering a $6M renovation, 16,100 meals served, Boys & Girls Club partnership, and a 500+ coat drive. Story-driven writing to engage donors and volunteers.
NonprofitStorytellingPrint
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Communication
Center of Grace — Email Newsletter (March 2023)
Digital newsletter to 684 subscribers via Constant Contact. Announced a KC Scholars partnership and a $28K+ grant. Achieved double the nonprofit industry average open rate.
Email MarketingConstant Contact
64% open rate2.5× industry avg.
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Communication
Psalms of Advent — Devotional Booklet (2025)
Video devotional presenter for Colonial Presbyterian's five-week Advent series (JOY week, Psalm 98). Published in print and digital across two campuses.
Faith-BasedVideo PresenterMulti-platform
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Marketing Strategy
Ignite Marriage Conference — 2024 Marketing Plan
Full multi-channel marketing plan for the "Spark the Flame" conference. Covered early registration, Christmas gifting campaign, social media timeline, email/text blasts, magazine ads, and grassroots promotion.
Multi-channelEvent MarketingSocial Media
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Marketing Strategy
Capital Campaign — "RESTORE" Marketing Plan
12-month month-by-month marketing calendar for a capital fundraising campaign across two church campuses. Each month tied to a specific project and storytelling format.
Capital Campaign12-Month StrategyChurch Comms
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Marketing Strategy
Glow Night Event — Promotional Recap (Oct 2025)
Managed full event promotion achieving 739 attendees for just $975.44. Facebook drove 44.9% of registrations. QR check-in hit 86% — highest on record.
Event PromoFacebook AdsROI Analysis
739 attendees$1.32/guest
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Marketing Strategy
Homefest Fall Party — 2025 Promotional Recap
Free community event drew 550 guests from 470 registrations. Total spend $1,104.13. Facebook video ads drove the highest ROI with a full channel-by-channel cost breakdown.
Community EventFacebook Video Ads
550 guests$2.01/attendee
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Marketing Strategy
Center of Grace — Social Media Analytics Report
Google Analytics comparison report showing 39% website growth, 63.6% rise in event interactions, Facebook reach up 19%, and Instagram impressions up 96.4%.
Google AnalyticsFacebookInstagram
+39% web views+96% IG impressions
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Script Writing
The Potter's House — PR Broadcast Script (2010)
Full broadcast TV script for Bishop T.D. Jakes' 30,000-member church. Covered MegaCare's global humanitarian work across Haiti, Kenya, South Africa, and the U.S. Dual-track VO/interview format.
Television ScriptPublic RelationsBroadcast Format
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Grant & Fundraising
Olathe Mayor's Children's Fund — $32,000+ (2023)
Secured one of the fund's largest awards — $28,000 for the Shoe Fund and $4,075 for the Clothing Project — supporting hundreds of children in Olathe.
Government GrantChildren's Services
$32,075 secured
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Grant & Fundraising
AdventHealth Partnership — $35,000 Gift
Developed and secured a new corporate donor partnership resulting in a $35,000 contribution to support the Community Outdoor Activity Hub and expanded outreach programming.
Corporate PartnershipMajor Gift
$35,000 secured
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Grant & Fundraising
Saint Luke's Partnership — $15,000 Food Program
Built a health sector partnership to fund food enrichment programming including nutrition education and meal preparation support for the community.
Healthcare PartnershipFood Security
$15,000 secured
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Grant & Fundraising
Multi-Funder Grant Portfolio
Wrote and managed grants from Health Forward, Mazuma Foundation (first staff dev grant in 25 years), Sunflower Foundation, BPEP, HSF, and a Google Ad Grant for Nonprofits.
Grant WritingGoogle Ad Grant
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Grant & Fundraising
Monthly HOPE Donor Program
Created and launched a recurring giving program built on stewardship-focused messaging. Also transitioned the org to Bloomerang CRM for improved donor tracking and reporting.
Recurring GivingDonor StewardshipBloomerang CRM
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What I Do
Skills & Expertise
Writing & Content
  • Newsletter writing
  • Grant writing
  • Broadcast scripting
  • Press releases
  • Devotional content
Marketing Strategy
  • Multi-channel campaigns
  • Event promotion
  • Capital campaigns
  • Facebook & Instagram ads
  • Print & digital collateral
Analytics & Reporting
  • Google Analytics
  • Social media reporting
  • ROI analysis
  • Email campaign metrics
  • Leadership presentations
Fundraising & Partnerships
  • Donor stewardship
  • Corporate partnerships
  • Recurring giving programs
  • Bloomerang CRM
  • Constant Contact
Get in Touch
Let's Connect

I'm open to communications, marketing, and grant writing opportunities — especially in nonprofit, faith-based, and community-focused organizations. I'd love to hear from you.

Olathe / Lenexa, Kansas area
Open to full-time, part-time, and consulting roles